Launching in South Africa — 2026

Sell at thuma.store/yourstore

One South African platform with everything built in: native couriers, SARS invoicing, all payment methods including Scan to Pay, WhatsApp commerce, subscriptions, gift cards, promotions, returns management, and an opt-in marketplace. ZAR pricing always.

Free 14-day trial. No credit card. No THUMA transaction fees.

CAPE CERAMICS
thuma.store/capecera mics
Karoo Mug
R285
Bowl Set
R640
Fynbos Vase
R420
Live rates at checkout
TCG R89PUDO R69RAM R95
Checkout accepts:
PayG PaySamsungEFTQRBNPL
SARS invoice sentWhatsApp update sentWaybill generatedGift card delivered
Native integrations:The Courier GuyPUDOAramexRAMCourierITPeach PaymentsOzowPayJustNowPayflexSnapScanSageXeroWhatsAppPrintify
Full feature set

Everything built in. Nothing to bolt on.

Every feature below ships native — no plugins, no apps, no monthly bolt-on fees.

Native SA Couriers

Real-time rates from TCG, PUDO, Aramex, RAM, CourierIT at checkout. Waybill generation, label printing, tracking webhooks — all inside THUMA. No Bob Go needed.

TCGPUDOAramexRAMCourierIT

Returns Engine

Staged refunds with wallet balance checks. Before a merchant can approve a return, THUMA checks they have enough to fund the waybill AND the refund. THUMA never advances funds.

Wallet checkAuto waybillStaged refund

WhatsApp Commerce

Full catalogue in WhatsApp. Checkout, order updates, abandoned cart recovery — via WhatsApp. Customers never need to download an app.

WA catalogueWA checkoutCart recovery

SARS VAT Compliance

Every invoice SARS-compliant automatically. Sequential invoice numbering, VAT toggle, correct rounding, credit notes, quarterly eFiling export. Accountant-approved out of the box.

Tax invoicesCredit noteseFiling export

SA Marketplace

Opt-in discovery layer for Pro+ merchants. List products and reach buyers browsing verified SA merchants. 5–7% commission on marketplace sales only.

DiscoveryVerified badgeNo warehousing

Full Analytics

Revenue dashboard, per-order fee breakdowns, courier performance, customer LTV, VAT summary, demand forecasting. Everything a SA merchant needs to grow.

Real-timeeFiling readyCourier stats

Gift Cards

Sell digital gift cards directly from your store. Branded delivery emails, balance tracking, redemption at checkout. Perfect for holiday gifting and driving new customer acquisition.

Branded emailsBalance trackingCheckout redeem

Subscription Billing

Wallet-first recurring billing — weekly, monthly, or yearly plans. Auto-deduct from settlement wallet with Peach card fallback. Calendar-anchored dates. Designed for boxes, coffee, meal prep.

Wallet-first3-tier fallbackCalendar-anchored

Promotions & Flash Sales

Percentage, fixed-amount, and buy-X-get-Y discounts. Flash sale countdown timers with inventory caps. Schedule campaigns targeting specific products or entire collections.

Flash salesBUY X GET YCountdown timers

Cart Recovery

3-step abandoned cart sequence (30min → 24h → 72h) with automatic discount codes. Dual-channel: email + WhatsApp. Recover lost sales without lifting a finger.

3-step sequenceEmail + WhatsAppAuto discount codes

Social Proof

Live purchase notifications, low stock alerts, and view counters on product pages. Show visitors that others are buying. Proven to convert browsers into buyers.

Sold countLow stock alertsView counter

Review Requests

Automated review collection after delivery. Custom delay, branded request emails, star ratings displayed on product pages. Build trust and social proof at scale.

Auto requestsStar ratingsBranded emails

Loyalty & Rewards

Points-based loyalty program. Customers earn on every purchase, redeem for discounts. Tiered rewards with VIP levels. Turn one-time buyers into repeat customers.

Points systemVIP tiersDiscount rewards

Staff Accounts

Multi-user access with role-based permissions. Grant team members limited access — order management, product editing, analytics only. Full audit trail for every action.

Role-basedAudit trailGranular access

Email Templates

Customize every customer email from your dashboard. Order confirmations, shipping updates, review requests — all branded, all editable. No code required.

Dashboard editorBrandedComing soon
Pricing

Start free. Scale on your terms.

Zero THUMA transaction fees on any plan. Peach Payments gateway fees always apply.

Zero risk
PAYG
R20/item sold
20 listings
  • Full storefront
  • All payment methods
  • 1 courier
  • SARS invoices
  • No monthly commitment
Starter
R199/month
50 products
  • Branded storefront
  • All payment methods
  • 1 courier + waybills
  • SARS invoices
  • WhatsApp notifications
  • Email cart recovery
  • Gift cards
  • Review requests
Most popular
Growth
R499/month
500 products
  • All Starter features
  • All 7 couriers
  • WhatsApp commerce
  • BNPL + Scan to Pay
  • Sage + Xero sync*
  • WA cart recovery
  • Reviews + fraud flags*
  • Printify POD
  • Subscriptions
  • Promotions & flash sales
Pro
R999/month
Unlimited
  • All Growth features
  • SA Marketplace listing
  • B2B / wholesale portal*
  • Subscriptions + POS
  • Multi-user staff accounts
  • Advanced analytics
  • Loyalty program
  • Affiliate program
  • Email templates*
Scale
R1,999/month
Unlimited + API
  • All Pro features
  • White-label option*
  • Full API access
  • Dedicated SA support
  • Outbound webhooks
  • Custom branded emails*
  • Priority settlement*
Settlement fees: Daily −2% · Weekly −1% · Monthly free  |  Store setup service: Quick Launch R499 · Growth Setup R1,499 · Pro Launch R3,500

* Coming soon — features in active development

Why THUMA

How THUMA compares

No gaps, no add-ons, no USD surprises.

FeatureTHUMAShopifyShopstarNetcashWooEcwidWix
Pricing
ZAR pricing (no USD)
No transaction fees
SA data residency
Configurable settlement schedule
Wallet-first subscription billing
Payments
Apple / Google / Samsung Pay
Scan to Pay / QR (all SA banks)
Instant EFT (native)
BNPL (PayJustNow / Payflex)
Gift cards with branded emails
Couriers
Native TCG integration
Native PUDO locker pickup
Live rates at checkout
Waybill generation (native)
Negotiated bulk rates
SA-Specific
SARS-compliant VAT invoices
WhatsApp commerce (catalogue + checkout)
Load-shedding alerts
Stokvel / group buy
POPIA compliance tools
SA-based support team (SAST)
Marketing & Growth
Abandoned cart recovery (email + WA)
Flash sales & promotions
Automated review requests
Loyalty & rewards program
Social proof widgets
Features covered23 built + 3 soon~38~26~28~32~30~34

Partial = requires paid third-party plugin or app. All THUMA features are native. Comparison based on publicly available feature lists as of May 2026.

LAUNCHING 2026

Sell online. Built for South Africa.

Join the waiting list and lock in founding merchant pricing — 50% off your first 12 months. First 200 merchants only.

No spam. We email when early access opens.

R225B+
SA eCommerce market
0%
THUMA transaction fees
7
Couriers, native
ZAR
Pricing, always